In this video Doug Griffiths – Chief Community Builder & Heather Thomson – Consumer Behaviour Expert, discuss the changing retail landscape. Online sales are growing by double digits annually –consumers are embracing the ease of comparing products and prices online, and the convenience of having their purchase delivered to their doorstep. At the same time digital native retailers are experimenting with physical store concepts. Brick and mortar stores continue to be a powerful draw, but the reasons why consumers visit are changing.