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On Call & On Demand


Through a 13 Ways Strategic Services Partnership, we’ll become your trusted on-call partners in a variety of disciplines and departments. Whether you need insightful strategic advice or just some additional capacity or expertise, we’ll be there to support you.



Select from the various options below (based on your existing budget and current needs).


Call on us. Yes, it’s just that easy. Our entire team will be there to help you through whatever issue or opportunity you are dealing with. You aren’t alone. We are here to help.





To be used within 2 months






To be used within 4 months






To be used within 6 months


Strategic Planning & Consultation

Community Development
Economic Development
Marketing & Branding
Stakeholder Engagement
Urban Design
Downtown Revitalization

Digital Marketing & Branding

Website Development
Website Updates
Website Maintenance
Social Media Strategy
Social Media Training
Brand Development
Graphic Design
Brand/Visual Standards

Education, Training & Orientation

Virtual/Online Classes
Council Orientation
Social Media Training
Speaking Training
1-on-1 & Group Training
In-Person Workshops
Online Workshops

Public Engagement & Facilitation

Meeting Facilitation
Public Presentations
Focus Groups
Team Building
Keynote Speaking
IAP2 Public Participation
Media Relations
Community Engagement

Media & Content Development

Graphic Design
Digital Imagery
Ad Copy & Design
Press Releases
Speeches & Statements
Videos & Animation
Keyword Optimization

Memberships & Subscriptions

Webinars & Podcasts
Columns & Blogs
‘The Community Hub’
Online Mixers
Digital Newsletters
Research & Analysis
Special/One-Off Events


Doug Griffiths

Project Management
Strategic Planning
Speaking & Facilitation


Doug Griffiths – Chief Community Builder

Growing up on a ranch outside a small community was a great practical education for Doug Griffiths, giving him a strong work ethic and critical thinking skills. He went on to also acquire an Honours BA Philosophy, followed by a B.Ed, and in 2016 completed the Executive MBA program at the University of Alberta. Education, whether he is learning or teaching, has always been an important aspect of his life. After teaching and ranching for several years, Doug successfully served as an elected Member of the Legislative Assembly in the Province of Alberta for four consecutive terms. In that time, he served in two senior Cabinet portfolios as Minister of Municipal Affairs and Minister of Service Alberta, as well as three junior positions in Agriculture, Finance, and Solicitor General.

Doug retired from politics in January 2015 to actively pursue his passion of helping communities, organizations and businesses grow stronger. In his best-selling book, 13 Ways to Kill Your Community, Doug identifies challenges and opportunities that all our communities face. The lessons that come from those stories are applicable to all types of communities, whether they are towns, organizations, or businesses. His talents include seeing through the lies we tell ourselves, overcoming bad attitudes, targeted and focused tactical planning, communicating with those who are afraid to change, and building enduring prosperity for communities. His passion lies in building strong communities, because within strong communities leadership can succeed, businesses can prosper, and families can find a great quality of life.

Heather Thomson

Strategic Planning
Branding & Marketing
Urban Design


Heather Thomson – Consumer Behaviour Expert

Heather Thomson is focused on helping people, businesses and communities grow. In her current position as Executive Director of the University of Alberta’s School of Retailing, Heather works with leaders in the retail sector and the commercial real estate sector with an emphasis on education, consulting, academic research, applied research, and industry outreach.

Heather is also part of the leadership team at 13 Ways Inc. Her enthusiasm for communities began while she was with Executive Education at the U of A where she designed and developed a program of study attended by hundreds of municipal leaders who upon completion of the course received a Certificate in Municipal Management and Leadership.

Heather is currently working on her MSc in Organizational Psychology from the University of London. She is also serving on the Old Strathcona Business Association Economic Recovery board and the Edmonton Downtown Business Association Business Recruitment and Retention committee.

Ashley Szakal

Graphic Design
Website & Social Media
Branding & Marketing

Ashley Szakal – Head of Digital

Ashley Szakal is a User Experience Expert. She works with communities to enhance their digital presence from branding, to social media and website development. Her focus is to create meaningful experiences through design. Her team of experienced developers, programmers and SEO analysts have developed hundreds of successful website projects in a variety of industries. For the past 4 years, their focus has been on Municipal website design.

Before 13 Ways, Ashley worked as a Marketing & Corporate Image Manager for 10 years. Her work saw her travel across North America, Europe and Asia to develop global digital marketing strategies.

Ashley is passionate about empowering women and girls within her community. In 2018 she received the Leading Women of Ontario award for her work. She is currently on the board of directors of Girls Inc. of York, and volunteers in summer camps to teach school-aged girls to code.

Stuart Fullarton

Economic Development
Stakeholder Engagement


Stuart Fullarton – Communications & Economic Development Strategist

Stuart Fullarton is an experienced senior municipal administrator who has provided oversight, guidance, and direction in the areas of economic development, communications and marketing, tourism, stakeholder engagement, and recreation and culture.

Along with demonstrated success in mobilizing and leading teams in the pursuit of organizational strategic priorities, Stuart’s project management and stakeholder engagement skills regularly ensure major projects are completed on budget and on time. Working with elected officials and senior-level administration, Stuart has advised and provided recommendations on everything from program development and delivery to crisis communications.

Stuart has written and implemented policies around stakeholder engagement, social media management, branding and visual identity, and various other aspects of municipal governance and administration. An out-of-the-box thinker, Stuart is of the belief that, through innovation and creativity, even the most complex issues can
have simple solutions: With the right mindset, anything is possible.