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Free 1 Hour


In the 13 Ways Masterclass series, you’ll learn a series of actionable and measurable tactics and techniques for achieving all of these objectives and more — and you’ll do so in a manner that reflects the circumstances and realities of modern times. Through this free online series, you’ll position yourself and your community for tangible action, visible outcomes, and long-term prosperity and success.

Strategic Planning

September 24, 2021

In the wake of the COVID-19 pandemic, traditional strategic planning processes have become ineffective at worst, and irrelevant at best. Here, we’ll offer a look at some of the outdated (yet common) practices we still see on a regular basis and present our own take on some of the simple (yet effective) strategies you and your community should be implementing in their place.

Branding & Marketing

October 1, 2021

Even the most carefully developed and robust strategic plans are completely futile in the absence of a sound marketing strategy to support them. We’ll demonstrate to you the importance of presenting to the world all that your community has to offer, and show you a number of tactics and techniques on how to do so effectively while avoiding common cliches and universal similarities.

Municipal Engagement & Communication

October 22, 2021

Achieve maximum buy-in. Eliminate rumours and confusion. Better understand your community and its citizens’ needs, wants and desires. Whatever your priority might be, it’ll always be more seamlessly and effectively achieved when preceded or accompanied by a comprehensive communications plan. We’ll discuss and emphasize the importance of facilitating a two-way conversation as opposed to one-way delivery. We’ll also explore the role of communications in mitigating corporate, political and organizational risk.

Community Economic Development

December 3, 2021

Economic development can mean many different things to many different people. But where do communities’ greatest needs lie and what approach(es) can be most effective in addressing them? We’ll explore the constantly shifting, increasingly ambiguous definition of economic development and present some of our own tactics and activities that prioritize quality of life as a means of stimulating economic (and social) activity.


Meet Your Instructors

Doug Griffiths

Chief Community Builder

Growing up on a ranch outside a small community was a great practical education for Doug Griffiths, giving him a strong work ethic and critical thinking skills. He went on to also acquire an Honours BA Philosophy, followed by a B.Ed, and in 2016 completed the Executive MBA program at the University of Alberta. Education, whether he is learning or teaching, has always been an important aspect of his life. After teaching and ranching for several years, Doug successfully served as an elected Member of the Legislative Assembly in the Province of Alberta for four consecutive terms. In that time, he served in two senior Cabinet portfolios as Minister of Municipal Affairs and Minister of Service Alberta, as well as three junior positions in Agriculture, Finance, and Solicitor General.

Doug retired from politics in January 2015 to actively pursue his passion of helping communities, organizations and businesses grow stronger. In his best-selling book, 13 Ways to Kill Your Community, Doug identifies challenges and opportunities that all our communities face. The lessons that come from those stories are applicable to all types of communities, whether they are towns, organizations, or businesses. His talents include seeing through the lies we tell ourselves, overcoming bad attitudes, targeted and focused tactical planning, communicating with those who are afraid to change, and building enduring prosperity for communities. His passion lies in building strong communities, because within strong communities leadership can succeed, businesses can prosper, and families can find a great quality of life.

Heather Thomson

Consumer Behaviour Expert

Heather Thomson is focused on helping people, businesses and communities grow. In her current position as Executive Director of the University of Alberta’s School of Retailing, Heather works with leaders in the retail sector and the commercial real estate sector with an emphasis on education, consulting, academic research, applied research, and industry outreach.

Heather is also part of the leadership team at 13 Ways Inc. Her enthusiasm for communities began while she was with Executive Education at the U of A where she designed and developed a program of study attended by hundreds of municipal leaders who upon completion of the course received a Certificate in Municipal Management and Leadership.

Heather is currently working on her MSc in Organizational Psychology from the University of London. She is also serving on the Old Strathcona Business Association Economic Recovery board and the Edmonton Downtown Business Association Business Recruitment and Retention committee.