1. Community Assessment

• Onsite Visits
• Asset Analysis – Gap and Opportunity Identification
• Interviews and Focus Groups – State of Perspective Analysis
• Desktop Research

2. Community Engagement

• Opening and Closing Engagements
• Interviews and Focus Groups – Changing Perspectives Initiatives
• Town Halls and Keynote Presentations
• Discussions with Key Stakeholders

3. Community Economic Strategic Plan

• Off-site Session with Council and Administration
• The Story of . . .
• Vision, Mission, Goals, and Milestones

4. Tactical Strategy or Reference Guide

• A document in spreadsheet and presentation form that outlines:
• What Shall Be Done
• Who is Responsible
• How Much Will it Cost *
• How Will You Measure Success
• And Why Will It Benefit the Community (with reference examples *)
  *where it is possible to identify

5. Brand Development

• Identify Your Muse
• Logo, Slogan, and Color Pallet Design (2 interations)
• The Story of Why . . .
• Brand Guide with Identity and Standards for Usage

6. Marketing Plan/Brand Execution

• Website Creation
• Target Market Segment and Identification
• Social Media Strategy Guide
• Internal Communications Strategy
• The Story of the Follow Through… What Your Are Becoming

Stand Alone Items

• Asset Management Assessment
• Community Commercial/Mainstreet Evaluation *
• Individual Business Assessments and Recommendations *
  *conducted in partnership with the University of Alberta School of Business