Consulting

Menu of Services

1. Community Assessment

  • Onsite Visits
  • Asset Analysis – Gap and Opportunity Identification
  • Interviews and Focus Groups – State of Perspective Analysis
  • Desktop Research

2. Community Engagement

  • Opening and Closing Engagements
  • Interviews and Focus Groups – Changing Perspectives Initiatives
  • Town Halls and Keynote Presentations
  • Discussions with Key Stakeholders

3. Community Economic Strategic Plan

  • Off-site Session with Council and Administration
  • The Story of . . .
  • Vision, Mission, Goals, and Milestones

4. Tactical Strategy or Reference Guide

  • A document in spreadsheet and presentation form that outlines:
  • What Shall Be Done
  • Who is Responsible
  • How Much Will it Cost *
  • How Will You Measure Success
  • And Why Will It Benefit the Community (with reference examples *)
    *where it is possible to identify

5. Brand Development

  • Identify Your Muse
  • Logo, Slogan, and Color Pallet Design (2 interations)
  • The Story of Why . . .
  • Brand Guide with Identity and Standards for Usage

6. Marketing Plan/Brand Execution

  • Website Creation
  • Target Market Segment and Identification
  • Social Media Strategy Guide
  • Internal Communications Strategy
  • The Story of the Follow Through… What Your Are Becoming

Stand Alone Items

  • Asset Management Assessment
  • Community Commercial/Mainstreet Evaluation *
  • Individual Business Assessments and Recommendations *
    *conducted in partnership with the University of Alberta School of Business