Consulting
Menu of Services
1. Community Assessment
- Onsite Visits
- Asset Analysis – Gap and Opportunity Identification
- Interviews and Focus Groups – State of Perspective Analysis
- Desktop Research
2. Community Engagement
- Opening and Closing Engagements
- Interviews and Focus Groups – Changing Perspectives Initiatives
- Town Halls and Keynote Presentations
- Discussions with Key Stakeholders
3. Community Economic Strategic Plan
- Off-site Session with Council and Administration
- The Story of . . .
- Vision, Mission, Goals, and Milestones
4. Tactical Strategy or Reference Guide
- A document in spreadsheet and presentation form that outlines:
- What Shall Be Done
- Who is Responsible
- How Much Will it Cost *
- How Will You Measure Success
- And Why Will It Benefit the Community (with reference examples *)
*where it is possible to identify
5. Brand Development
- Identify Your Muse
- Logo, Slogan, and Color Pallet Design (2 interations)
- The Story of Why . . .
- Brand Guide with Identity and Standards for Usage
6. Marketing Plan/Brand Execution
- Website Creation
- Target Market Segment and Identification
- Social Media Strategy Guide
- Internal Communications Strategy
- The Story of the Follow Through… What Your Are Becoming
Stand Alone Items
- Asset Management Assessment
- Community Commercial/Mainstreet Evaluation *
- Individual Business Assessments and Recommendations *
*conducted in partnership with the University of Alberta School of Business






