About Us

Our Vision

Creating Inspired Communities Where People Love to Live

13 Ways Inc. was founded as a company to facilitate success in building communities people want to live in and can prosper within. Doug Griffiths, the founder and chief community builder for 13 Ways Inc. started the company with a passion and commitment to improving the lives of people in small rural communities. Since then our team has expanded to include experts in facilitation, branding and marketing, retail and downtown redesign opportunities, and building intentional healthy communities.

Doug Griffiths

Chief Community


Doug Griffiths – Chief Community Builder

Growing up on a ranch outside a small community was a great practical education for Doug Griffiths, giving him a strong work ethic and critical thinking skills. He went on to also acquire an Honours BA Philosophy, followed by a B.Ed, and in 2016 completed the Executive MBA program at the University of Alberta. Education, whether he is learning or teaching, has always been an important aspect of his life. After teaching and ranching for several years, Doug successfully served as an elected Member of the Legislative Assembly in the Province of Alberta for four consecutive terms. In that time, he served in two senior Cabinet portfolios as Minister of Municipal Affairs and Minister of Service Alberta, as well as three junior positions in Agriculture, Finance, and Solicitor General.

Doug retired from politics in January 2015 to actively pursue his passion of helping communities, organizations and businesses grow stronger. In his best-selling book, 13 Ways to Kill Your Community, Doug identifies challenges and opportunities that all our communities face. The lessons that come from those stories are applicable to all types of communities, whether they are towns, organizations, or businesses. His talents include seeing through the lies we tell ourselves, overcoming bad attitudes, targeted and focused tactical planning, communicating with those who are afraid to change, and building enduring prosperity for communities. His passion lies in building strong communities, because within strong communities leadership can succeed, businesses can prosper, and families can find a great quality of life.

Heather Thomson

Consumer Behaviour Expert


Heather Thomson – Consumer Behaviour Expert

Heather is on a mission to re-energize communities. A mission which she pursues in two roles:

(1) Executive Director of the University of Alberta’s School of Retailing. Heather mentors the next generation of business innovators; because strong businesses are the building blocks of strong communities. Heather works with leaders in the business community with an emphasis on education, consulting, academic & applied research and industry outreach.

(2) Consultant with 13 WAYS Inc. Heather delivers business and community assessments, builds community plans that specialize in economic development, local businesses prosperity and beautification. Heather has worked with dozens of communities across North America. She shares her thoughts about the future of business in her keynote presentation: 13 Ways to Kill Your Commerce.

Heather is a mom of two boys, an avid snowboarder, and fashion and design enthusiast. She is currently working on her Master of Arts in Behavioural Economics and serving on the Edmonton Downtown Business Association Retention and Recruitment Committee.

Ashley Szakal

of Digital

Ashley Szakal – Head of Digital

Ashley Szakal is a User Experience Expert. She works with communities to enhance their digital presence from branding, to social media and website development. Her focus is to create meaningful experiences through design. Her team of experienced developers, programmers and SEO analysts have developed hundreds of successful website projects in a variety of industries. For the past 4 years, their focus has been on Municipal website design.

Before 13 Ways, Ashley worked as a Marketing & Corporate Image Manager for 10 years. Her work saw her travel across North America, Europe and Asia to develop global digital marketing strategies.

Ashley is passionate about empowering women and girls within her community. In 2018 she received the Leading Women of Ontario award for her work. She is currently on the board of directors of Girls Inc. of York, and volunteers in summer camps to teach school-aged girls to code.

Courtney Borst



Courtney Borst – Operations Manager

Courtney Borst started with 13 Ways as the Operations Manager in June 2019. Courtney was previously working for Executive Education at the University of Alberta starting as a Program Administrator for the Government Portfolio. She then filled a temporary position as Program Advisor in the municipality portfolio, then move to a Program Coordinator for the Public portfolio. A few of Courtney’s clients included the Government of Alberta, The Government of the Northwest Territories, The Tlicho Government, and Alberta Health Services. While filling in for the Advisor position Courtney discovered her curiosity and interest for the municipal world and gladly accepted a position with 13 Ways.

Courtney received her Marketing Diploma from Flemming College in Peterborough Ontario, a certificate for Hospitality Management from The Northern Alberta Institute of Technology (NAIT) and finally her Wedding Planner Certificate. Her passion for learning, change and organization has pushed and guided her to new challenges and adventures in her career and personal life.

Stuart Fullarton

Communications & EcDev Strategist


Stuart Fullarton – Communications & Economic Development Strategist

Stuart Fullarton is an experienced senior municipal administrator who has provided oversight, guidance, and direction in the areas of economic development, communications and marketing, tourism, stakeholder engagement, and recreation and culture.

Along with demonstrated success in mobilizing and leading teams in the pursuit of organizational strategic priorities, Stuart’s project management and stakeholder engagement skills regularly ensure major projects are completed on budget and on time. Working with elected officials and senior-level administration, Stuart has advised and provided recommendations on everything from program development and delivery to crisis communications.

Stuart has written and implemented policies around stakeholder engagement, social media management, branding and visual identity, and various other aspects of municipal governance and administration. An out-of-the-box thinker, Stuart is of the belief that, through innovation and creativity, even the most complex issues can
have simple solutions: With the right mindset, anything is possible.